IGS has been developing IT systems for social security services for 20 years. We worked closely with their management team to define a brand identity with social security at the heart of the brand promise. We also revised the brand identity and implemented some initial measures.
The visual elements are based on the redesigned logo, with a flexible slogan in three languages, crisp typography and a new colour palette. Large-scale elements that reflect the visual brand identity when rotated 90° are used to create a playful and dynamic effect. The new IGS offices, designed by WSA, have a branded reception area. The open-plan offices have privacy screens incorporating icons and wording that create a striking decorative feature and have been specially selected to reflect the portfolio of IGS applications.