HPV is the most common sexually transmitted infection. But most people don’t know that. We developed two leaflets, with different designs and customised content, for the two target groups of ‘teens and young adults’ and ‘parents of prepubescent children’. The informative magazine for teenagers and young adults raises awareness of the infection, its risks and prevention in a bold and direct style. It provides answers to burning questions and ties in visually with the campaign. Celestina Rogers was the medical advisor for the magazine.