clearbrand

Wine for
diners

The Bottle

Wine for diners

The new brand ‘The Bottle’ was created by beverage supplier Feldschlösschen Getränke AG for its catering customers, and has its own distinctive look. We provided consultancy advice throughout the entire brand development process, from the strategic idea to implementation of the individual communications material, and in addition to a traditional price list, we also designed an innovative app for sales managers. The whole concept is based around simplicity and modernity. – Because wine doesn't have to be complicated and definitely shouldn’t be dull!

Naming & Claim / Consulting / Brand Architecture / Brand Identity / Wording & Texts / Website / App / Price List / Promotional Sales Tools / Giveaways

Food & wine pairing as a core concept

When is wine most enjoyable? – When it goes with your meal! That’s why the concept of The Bottle is based on food and wine pairing, and offers caterers help and advice to find the perfect combinations of food and wine. Simple, intuitive and online. And visually appealing, so that it is actually a pleasure to use.

App for sales managers

The app from The Bottle is linked to the website database, which means it is always up to date. The entire product range can be filtered and displayed using customisable parameters. An ‘app to print’ function also allows users to create their own wine list.

Key Visuals Food & Wine Pairing

We devised food visuals combined with matching wines to create an appealing visual theme for communications.